Audience Targeting in DXP
Audience Targeting 2.0 for Liferay DXP, improving the already powerful capabilities of segmenting your audience, targeting specific content to different user segments, and creating campaigns to target content to user segments. It also allows you to track user actions and generate reports that provide insight into the effectiveness of your campaigns. The Audience Targeting application for Liferay provides many ready to use features that provide a robust solution for many customers. Audience Targeting New User Segment Segmentation : 34 existing rules in 4 categories Behavior (Anonymous/Authenticated) Session Attributes (Anonymous/Authenticated) User Attributes (Authenticated) Social (Authenticated) 6 new rules to complete the set (from customer’s feedback) IP Range (Anonymous/Authenticated) Language (Anonymous/Authenticated) Previously Visited Site (Anonymous/Authenticated) Sign Up Date (Authenticated) Last Login Date (Authenticated) Us...