Audience Targeting in DXP

Audience Targeting 2.0 for Liferay DXP, improving the already powerful capabilities of segmenting your audience, targeting specific content to different user segments, and creating campaigns to target content to user segments.

 It also allows you to track user actions and generate reports that provide insight into the effectiveness of your campaigns.

The Audience Targeting application for Liferay provides many ready to use features that provide a robust solution for many customers.

Audience Targeting New User Segment

Segmentation:

34 existing rules in 4 categories

Behavior (Anonymous/Authenticated)

Session Attributes (Anonymous/Authenticated)

User Attributes (Authenticated)

Social (Authenticated)

6 new rules to complete the set (from customer’s feedback)

IP Range (Anonymous/Authenticated)

Language (Anonymous/Authenticated)

Previously Visited Site (Anonymous/Authenticated)

Sign Up Date (Authenticated)

Last Login Date (Authenticated)

User Custom Fields (Authenticated)

>Multi-instantiable Rules

 Some rules can be added multiple times in Audience Targeting 2.0

Only for non-exclusive rules (e.g. not for Age, Gender…):

>Custom Fields

>Organization Member, Organization Role

>Site Member, Site Role

>User Group Member

>Visited Content, Visited Page

>AND operator applied

>Provides more precise segmentation

>User segment related statistics

  Two reports available out-of-the-box

>Content Views (Available in 1.x)

!What users classified in this user segment view

>Users (New in 2.0)

!Which users belong to this user segment

!Distinction between Anonymous and Registered

!Exportable as CSV

>Campaigns

   actions targeted to user segments in a period of time to achieve       a certain goal:

        >New in Audience Targeting 2.0:

          !Support for multiple User Segments

      !Timezone selection for the date range

       

       >Campaign reports measure the performance of campaign                 actions.

Two report types available in Audience Targeting 2.0:

  >Content Views (Available in 1.x)

    !What users targeted by this campaign view

 >Custom Reports (New in 2.0)

    !Add new reports via UI

    !Combine six metrics to track user interactions in your campaign

    !Support for new Liferay Forms

    !Visualize how users journey across your campaign elements.

Asset Publisher Integration

 Combine the power of Asset Publisher (one of the most powerful     and used Liferay applications) and user segmentation with               Audience Targeting 2.0

 

  !Enable the User Segments filter in the Asset Publishe                       configuration

 !Each user views a different list of content based of their user            segment.

Enhanced Simulation

   >Audience Targeting provides three specific display                       applications to display targeted content in your site:

     !User Segment Content Display

     !Campaign Content Display

     !User Segment Content List.

  

  >Audience Targeting provides two simulation mechanism to        preview how these applications look for different user                  segments:

    !Application level simulation (User Segment Display and                   Campaign Content Display).

   !Page level simulation (All applications, combinable with device       size simulation)